RNKD is a forward-looking clothing brand that focuses on providing physical support for the ever-expanding virtual world. Athletic wear companies focus on specific audience groups, such as runners or weight lifters for the products and advertising. This lead to researching the video game industry to better understand how to make apparel for them. The name RNKD, pronounced as ranked, and the N-badge mark are influenced by Esports tournaments, the endgame of virtual competition. Once the logo was established, I expanded on the brand by creating advertising and graphics standard guide with included subsidiary companies for RNKD.
