Quill Camp

Quill Camp is a summer program for incoming freshmen at George Mason University. This initiative was done under the New Student and Family Programs office. My role in the rebranding included research for the overall camp and for each subsidiary camp and what they represent. I chose a pictorial approach with a set color palette so students can easily differentiate what each camp offers. The biggest challenge for creating this brand was to maintain GMU's traditional aesthetic while being fun and fresh. The best reward was being able to see teams of students wearing what took a couple of months to complete.